A lot of things happened in ethical fashion / fair fashion in general and in our business adventure in specific. Since the launch of A New York Affair we had many encounters that were very beneficial and eye opening.
While undertaking the first social marketing campaigns we had the opportunity to share a booth at the Broadway Market in Soho, Manhattan. This presented a first very good opportunity to showcase our t-shirts and get direct costumer feedback. We sure enjoyed talking to many shoppers.
The booth at Broadway Market
Some of our fashionable customers with their... dog?!
As the international brand that we are, A New York Affair then had the opportunity to test the Swiss market at the Heiliger Bimbam, an amazing annual indoor market in Zurich, Switzerland. The t-shirt made great Christmas gifts and hey, they still male great birthday gifts throughout the year! The Fairtrade Mark recognition in Switzerland is pretty high, so naturally we decided to present it well to the crowd.
Booth with vintage slide projection